Founding member · ClickUp
I run social at ClickUp. I'll build you the same machine: the writers room, the shoot day, the hook tests. Then I hand it to your team and it keeps running without me.
Impressions across ClickUp social
2024Followers, up from 33K when I took it over
ClickUp socialImpressions at peak, across every channel
Monthly highClickUp valuation, from four people and $535M raised
Company milestoneMeet Chris
In 2017 my buddy Zeb Evans told me he was building a project management app. I was employee number four. We worked 18-hour days for years and I'm not rounding that up.
ClickUp is a thousand-plus people now. $535M raised. $4B valuation. Social is the part I own.
When I took it over we had 33,000 followers. We're close to half a million. In 2024 the account did over a billion impressions, and at our peak we were running 200 million a month. Facebook Reels alone did 100 million views in 30 days.
Everyone assumes that's a creativity problem. It isn't. It's the same five days, every week, run the same way.
That's the whole trick. Most companies won't do it because it's boring.
I never had a plan for any of this. I just dove in. Wouldn't change a thing.
The premise
It's the front door. It's where almost everyone meets you first, before the demo, before the deck, before a single sales call. Most companies treat it like a chore and you can tell. The fix isn't better ideas. It's a room where ideas get voted on, a shoot day that fills a bank, three hooks cut for every video that ships, and a rhythm that doesn't care whether anyone feels inspired on a Tuesday.
Everyone brings three ideas. We pitch, we riff, we vote, and you can't vote for your own.
The winners get tightened. Hooks get written last, because the hook is the product.
Anything that reads as an ad dies here.
12–15 videos in one day. Enough to keep 80 in the bank at any time.
Every video, tracked by hand. What worked gets a name and becomes a format.
One video, cut three ways, costs the editor four extra minutes. The version that would have done 60K did 10 to 20 million.
Two ways in
Both are built for B2B SaaS. Series A and up, 20 to 500 people.
You've got a product and a budget. I've got the audience, the taste, and years of knowing which hook lands before we shoot it. Sponsored content that doesn't read like sponsored content.
You don't need another campaign. You need the machine that makes them. I come in as an operator, build the engine, and hand you the keys with your team already running it.
Receipts
“I cannot believe I manifested this as being my job. I absolutely love it.”
Come watch
The easy part
One form. No discovery-call maze. If it's a fit you'll hear from me directly, usually same day.
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